GENNY opens its first boutique in one of the most iconic locations on the coast, at Via della Passeggiata 4/a in Porto Cervo, a new exclusive address for the Maison.
The boutique’s interior design is a visual narrative inspired by Sardinian nature and GENNY’s distinctive style identity. The iconic orchid jungle print, a symbol of the brand, becomes wallpaper, adorning the walls with a vibrant and sophisticated touch. The same motif, interpreted in fine silk, embellishes the cushions in the lounge area, where a central table with armchairs welcomes guests in a relaxed and refined atmosphere.
A standout element of the space is a majestic three-dimensional wall that dominates the entrance: a surface featuring a pattern inspired by Blockchain texture, rendered in soft pale pink hues. This iconic detail becomes a visual signature of the brand, evoking the connection between future, technology, and feminine identity.
The design engages with the territory through recessed wall niches, reminiscent of wind-carved Sardinian rocks. These organic forms serve as elegant display shelves for sandals, flats, handbags, and accessories, enhancing each creation with a natural and sculptural spirit.
